In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. Configured item. Google Analytics drops four attribution models and adds custom metric combinations. Even though the tool covers a lot of general use cases, there are always some things unique to the specific business that you’d want to track. You can't use hyphens in the name, but you can use underscores and spaces instead. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. Users. Then, click Save. ; Click the name of your data stream. Audience triggers let you trigger events when users match the definition of an audience and become members. Integrate your Google Analytics data with other business applications. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu. Note: Item-scoped and event-scoped dimensions and metrics are incompatible with one another. Select a web data stream. We also see how you can use Google Cloud Monitoring to set up alerts to notify you when your metrics aren't where you want them to be. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Step 2: You can click on any of the insights available in the list to know more details. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. Google Analytics 4 can automatically track some events on its own with. They should all be 1. Total users: the number of unique users who logged an event New users: the number of users who interacted with your site or app for the first time, tracked by the ‘first_open’ or. Every report in Analytics is made up of dimensions and metrics. Custom dimensions and metrics are set at the property level in an Analytics account. A custom event is an event that you define so you can collect information about an interaction that's important to your business. Click Admin, and navigate to the desired view. Step-6: Look at the ‘Purchases‘ column of your exploration report. Custom fields. Consolidate countries into sales regions. In Scope, select User. Metric. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. You can use any dimension in Analytics in a Custom Funnel rule. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency. Customer Behavior Report. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Add or remove an item from a shopping cart. From here you can also add it to a dashboard by clicking the 3-dot menu in the upper-right corner of the page and selecting Add to dashboard . g. ). First, follow step 1 and 2 from the first category of custom insights. In short, a custom dimension is an attribute or characteristic (of an event, product, user, etc. However, with the vast amount of data in Google Analytics 4 (GA4), deciding which metrics and dimensions to track can be overwhelming. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. You can also use a blank template to create a. In case you haven’t set up your GA4 property yet, you can use the. On the next screen, you will see the. Explore the features of Google Analytics 4 by trying the demo and experimenting with demo data that will not affect your real account data. You can use reports to monitor traffic, investigate data, and understand your users and their activity. , USD ). Click the relevant organization. In Admin, under Data collection and modification, click Data streams. It contains one Universal Analytics property and two Google Analytics 4 properties. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. You can manage access and data restrictions at the account and property levels. Step 4: Create the CSV. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. Scroll down to the Custom Dimensions section and click on Add new custom dimension. Step 2: Click on ‘Add comparison’. Dimensions are attributes of your data. Step 1: Decide what data to import. The following are the general syntax for Custom Dimensions. Google Analytics is the best web data analytics service which provides data about all the activities done by users on websites, web apps and mobile applications. The Retention overview report is a pre-made overview report that summarizes how well your website or app retains users, including the average amount of time users spend engaged on your site or app after they were first acquired and the percentage of users who return each day in their first 42 days. Registering the custom dimension or metrics in Google Analytics 4 Configuring the GA4 event with the correct custom definition in Google Tag Manager Both of these steps are crucial, and the order in which they are performed matters; if you set up it in GTM, publish container, you won’t be able to access the custom dimension data GA4 received. It is like a parking space reserved for your custom metric. , these include things like publishing new blog posts and updating and optimizing old blog posts, so their output metrics would be tied specifically to these activities. Click Manage custom alerts. Click Admin, and navigate to the property to which you want to add custom metrics. In case you haven’t set up your GA4 property yet, you can use the. Review the list of entities in Analytics (e. Prerequisites You must be an Administrator or Editor to create a calculated metric. Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. The Google Analytics Data API v1 can also be used to: Build custom dashboards to display Google Analytics data. Click the green + New Custom Metric button and select your connected Google Analytics 4 Account from the Data Source drop-down list. Step 2: register the parameter as a custom dimension in GA4. Dimensions and Metrics. In the Settings section, click Show all to see all available options. Following are examples of various monetization metrics: #1 Item views – It is the total number of times the item list was viewed. You can view recent events and events that have been collected in the last 30 minutes. If you see the message: “This is your GA4 property. g. Working demos with actual data sent to Google Analytics. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. I have written two articles on these topics I recommend to check out. Universal Analytics has 2 user metrics: Meanwhile, GA4 has both of those metrics plus a third one called Active users, which includes the number of users who had an engaged session, first website visit, or first open. After Analytics opens up with the report window, click. There are a number of dimensions that. User interface. " Each stage is defined using dimension-based rules, which let you specify whether the stage should include or exclude hits matching a particular value. 4. First, set up the custom dimension or metric in your property. Zero-config, custom event parameters; Free BigQuery export, so you can query your data using SQLAdd the integration to your site. Add a comment |. In short, a custom dimension is an attribute or characteristic (of an event, product, user, etc. Map your. Blog Dive into all things business analytics, KPIs, and Databox. The demo account is a great way to look at real business data and experiment with Google Analytics features. You can add the following parameters to your destination URLs: utm_id: Campaign ID. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand; is_newsletter_subscriber; custom_sales_region How to access Custom Metrics and Metric Builder for Google Analytics 4. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. For example, while Google Analytics records when a user views a page, you may want to know when a user makes a donation, interacts with a new feature, lands on a confirmation page, or renames a file. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Easily report on your client's overall performance using GA4 event-based metrics to get them used to this new method of measuring web analytics. You can customize Google Analytics to view crucial metrics such as: Total traffic. Click Admin, and navigate to the view you want. Custom Metrics in Google Analytics 4 Streamline GA4 Reporting with Databox Differences Between Dimensions and Metrics in Google Analytics 4 In. To see where people exit your site: 1. Example list of metrics in Google Analytics 4: Users, active users, sessions, new users, average session duration, views, entrances, exits, average time on page, conversions and event count. I will use a free-form report to demonstrate how segments work. g. In Admin, under Data display, click Custom definitions. Step-3: Now click on ‘ Traffic Acquisition ‘. But migrating. If you see this. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. Each dimension and metric has a specific characteristic referred to as scope (a dimension or metric can only have one scope). 3. ”. In Admin, click Setup Assistant in the left side of the screen. After logging in, navigate to Customization → Dashboards. For instance, in the. In the Settings section, click Show all to see all available options. The Google organic search traffic report is a pre-made detail report that displays landing pages with associated Search Console and Analytics metrics for your linked Search Console property. This happens in Explorations if you try to add the dimension or metric to the exploration. Custom variables. Segments let you isolate and analyze those subsets of data so. In Google Analytics 4, there is a new section called “explore” that allows you to construct custom reports (known as “Explorations”) and funnels using tables and graphs. In Admin, under Data display, click Events. Understand users, sessions, and events. Precise marketing data points for generating meaningful insights. To create a Google Analytics 4 Event tag for the event, follow these steps: In Google Tag Manager, click Tags > New. Under Enhanced measurement, slide the switch On to enable all options. In Dimension name, enter a unique name for the new dimension. When you need to report on informatio. Not all metrics and dimensions go together. To measure website engagement with Google Analytics, you need to set up an account and install a tracking code on your website. Each Google Analytics property can have up to 150 custom reports. g. How to access Custom Metrics and Metric Builder for Google Analytics 4. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC. Step 1: Create a new dashboard. Google Analytics uses data from events to create reports with information about your business. Google have treated us to an extra 5 custom dimensions (now called dimensions) to play with, as well as 5 new custom metrics. You can export all of your raw events from Google Analytics 4 properties (including subproperties and roll-up properties) to BigQuery, and then use an SQL-like syntax to query that data. The script will attempt to archive the selected custom metrics. With Custom Tables, you specify a combination of metrics, dimensions, segments, and filters that you want Analytics to process. Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. Universal Analytics is a new and better version of Google Analytics. First, go to the Explore tab in the left-hand navigation bar that pops out. Step-6: Type ‘ landing page ‘ in the search box: Step-7: Drag and drop the ‘ Landing page ‘ report just below the ‘ Pages and Screen ‘ report and then click on the ‘ Save ‘ button: Step-8: Click on ‘ Save changes to current selection ‘: Step-9: Click on the ‘ Back ‘ button on the top left-hand side:Click New audience. ; Newsletter: Move The Needle Improve your company’s performance with our best. . Here are a few benefits of Google Analytics 4 (compared to Universal Analytics) in terms of collection/configuration limits: User sessions (web data stream) can collect an unlimited event number vs 500 per session in UA. In GA4,. You’ll also see how to find many of these reports right inside the MonsterInsights dashboard in WordPress, saving you the trouble of opening Google Analytics. In the 'Dimension values' drop-down, select one or. There are several ways to check, but in this case I will build a quick custom report. Measure. Measure an item being added to a shopping cart by sending an add_to_cart event with the relevant items in an items array. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Step 1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ menu from the reporting menu. This step is required in order to get the Google Ads data in your GA4 property. When you see the following screen, click on “ Create. Step 2: Mark the event as a conversion. e. The dimensions. Step 2: Connect your Google Analytics 4 account with Databox. Switching to GA4 will be no easy feat. The first step is to log into your Google Analytics account. It tells GA4 when and where to track the dimension or metric. You can use them. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting. Créer une dimension personnalisée de portée utilisateur. You can query the Metadata API method to list all Custom Dimensions for a Property; here is an example of using the Metadata API method. When your property collects more data than the sampling limit for explorations, Analytics uses a sample of the available data in your explorations. An exploration consists of 3 sections: Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. In Admin, under Data display, click Custom definitions. The course will also demonstrate more advanced analysis techniques using. You may notice differences in the time on page in Plausible and in Google's Universal Analytics. Note: The Data API v1 can only be used to access Google Analytics 4 properties and is not. Click New audience. Scope: User-Level. Step 1: Open the GA4 – Google Merchandise Store demo property. In these cases. With the help of unnest and parse for dates or timestamps we can do the trick. Note: If + NEW GOAL and Import from Gallery are not visible, then you have already created the maximum of 20 goals for. Click + next to DIMENSION, select “Page path and screen class” (under Page/screen) and click Import. Pull 463 metrics and 618 dimensions directly from the GA4 API. What are UTM parameters in GA4? UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes) are the parameters recognized by Google for sending detailed. Google Sheets. You will have to (re)calculate them, which can require. #3 Cart-to-view rate – It is the ratio of ‘add to carts’ to ‘product views’. Search Console keeps data for the last 16. You’ll see three tabs open up labeled “Variables,” “Tab settings,” and finally a tab where you’ll see your. You can't use hyphens in the name, but you can use underscores and spaces instead. This article covers everything you need to know about GA4 Dimensions. You can also have 25. Earlier in Looker Studio, you couldn’t add the custom metrics you created in Google Analytics 4, but now Looker studio supports all the custom metrics of GA4. Starting July 1, 2023, standard Universal Analytics properties stopped processing data. Consolidate countries into sales regions. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. You can now select which goals you’d like to migrate to your GA4 property. Open Reports. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e. Explorations gives you access to data and analytical techniques that aren't available in reports. This means dimensions (and custom dimensions) are additional data to add context (an additional dimension) to your reports. Na página Administrador, em Exibição de dados, clique em Definições personalizadas. The scope is like the rules of the game. To provide some context, unique metrics were a way for us to de-duplicate multiple iterations of users, pageviews, and events - to get a more accurate number of the true amount that came or occurred on the site. Metrics are individual measurements of user activity. The image below illustrates some other things you can do with Dashboards: Change the name of a Dashboard by clicking the Dashboard’s title. Click Create event to display the table of custom events. Click to edit individual options as needed. Returns a customized report of your Google Analytics event data. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. W hen I first started querying Google Analytics data in BigQuery, I had a hard time interpreting the ‘raw’ hit-level data hiding in the ga_sessions_ export tables. Average Engagement Time. Overall Traffic and Traffic Sources. In this example, I am selecting the ‘Report Snaphot’ tab. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. Open Reports. Analytics hasn't received the new event yet, so you need to preemptively mark the event as a conversion. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Step 4: Now click on the drop-down option available under ‘ Session source/medium ‘. The selected days are highlighted. Under Enhanced measurement, slide the switch On to enable all options. You can attach custom data when sending pageviews and custom events in order to create custom metrics. When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. Sign in to Google Analytics. Step 5: Upload Data. Click on New Custom Report to start creating your own reports. Name the metric, choose a parameter and unit of measurement. You can set up the following types of custom dimensions and metrics. Tip: you can review non-default custom dimensions and metrics as well: Event-scoped Custom Metrics; Event-scoped Custom Dimensions; User-scoped Custom Dimensions; Later, I will share more details on these custom metrics and dimensions in GA4. Click the toggle in the nav bar to switch between the UA and GA4 versions of the site. Click on “Custom dimensions” and then “Create custom dimensions”. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. Author data is not a default Google Analytics metric, but you can create a custom dimension for each page view to assess this. Since Google Analytics 4 is kind of event-centered, this configuration makes sense and provides users with the necessary flexibility. Enter a new custom metric name, description, or measurement unit for a given custom metric. Using Dashboards. For that, you’ll need to build a custom exploration report. Setting up a new Google Analytics dashboard can seem daunting, but it’s actually pretty straightforward. A new "calculated metrics" feature will. A Custom Funnel consists of one or more "stages. Nominated for Digital Analytics Association Awards for Excellence. utm_source: Referrer, for example: google, newsletter4, billboard. Click on Google Analytics Utilities > Google Analytics 4 > Custom Metrics > Modify. Audiences in Analytics. Google Analytics 4 Custom Metrics and Custom Dimensions for Organic Search Keywords Custom dimensions and metrics allow you to create reports about your users and how they interact with your site. 2 Set up Google Analytics. Used to identify a specific campaign or promotion. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. GA4 has a three-step process for setting up custom dimensions: 1. View documentation. Select a report type: Explorer, Flat Table, Map Overlay, or Funnel. This article provides samples of the Google Analytics Reporting API v4 features. If you do not see the. Option 1: Set up Analytics data collection for the first time. With Google Analytics 4, you can create 100 hit-scoped custom dimensions or metrics (50 of each: source), 25 user-scoped and 10 item-scoped . Import a Dashboard Template. g. Configured item. See the Dimensions and Metrics Explorer For the complete set of dimensions and metrics available. This article explains each prefix (or scope) and the type of information you can expect to see based on the scope. To assign roles and data restrictions: In Admin, under Account or Property, click Account access management or Property access management. g. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker. The demo account is a great way to look at real business data and experiment with Google Analytics features. Go to the Google Analytics account. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. Conversion rate. For example, you can't create another audience once you create 100 of them. Step 1: Log in to your Google Analytics 4 account and select any reporting tab where you want to build the comparison. I select page path and screen name as a dimension, then add event value as a metric, along with event count. Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. We built MonsterInsights to be the Google Analytics plugin that we wish we had. For example: Age is one of 18-24, 25-34. Author of four best-selling books on digital analytics and conversion optimization. Learn more here. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for. Google Analytics is removing four attribution models in October 2023. Watch this video to learn how to identify important custom dimensions to add and. Step 2: Add Custom Dimensions in MonsterInsights. ” Then, select “ Property ” to create a new GA4 property. Universal Analytics Custom Dimensions #1 Device Selector – In GA4, when you are debugging data sent from a mobile app, you need to select the appropriate device from the ‘Debug Device’ drop-down menu in the DebugView report to filter the data being sent from that specific device, whether it’s an Apple (iOS) or Google (Android) device. Dans Administration, sous Affichage des données, cliquez sur Définitions personnalisées. This is not the case in Universal Analytics. For example, you can. Learn more. For analytics. You’ll also notice that you can configure custom metrics in your GA4 property, so let’s just clarify the difference, even though. Google Analytics can process 9 dimension and 10 metrics (including custom ones) as part of a single flow run. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. Ecommerce events are not collected by Google Analytics automatically. For a better user experience, it is important for your website pages to load quickly. This agency guide to creating, tracking, and analyzing Custom Metrics in Google Analytics 4 will show you how to make the most out of this versatile GA4 feature. Use Explorations to explore your data in depth and answer complex questions about it. Choose Custom definitions from the Data display menu. You can drill into the data by the Country and Device dimensions. Click Create a custom audience. In the. In the Custom dimensions tab, click Create custom dimensions. First, log into Google Analytics and click the Explore tab in the left sidebar menu. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. " Each stage is defined using dimension-based rules, which let you specify whether the stage should include or exclude hits matching a particular value. 1. Include non-standard data in your reports. Go to Configure > Custom definitions. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Conditions can be based on events your users trigger or dimension values they share. GA4 Custom Dimensions vs. Custom insights allow you to define specific conditions to detect changes in your data that are important to your business. So we have some idea about the calculated metrics now, so let’s look into how to set it up. Custom metrics can be applied across every type of business however I’ll focus on eCommerce and how they help us enrich user behavior analysis. Learn more about adding and editing users. Next: [GA4] Tech details report. At the top of the screen, select the Funnel exploration template. Automated insights detect anomalies and surface emerging trends in your data. 4. ” Then, select “. Step 2: Now click on ‘Audiences’. You can analyze these events in your reports. (Google explains how in the example at the end of this page. When looking at a report, select the date picker in the top right. You can use any dimension in Analytics in a Custom Funnel rule. Step 3: Watch your dashboard populate in seconds. Click New conversion event. The dimension Page indicates the URL of a page that is viewed. (source: definition in GA4 UI) Here is some background by Krista. The type you should choose depends on the type of data you want to analyze. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. It contains one Universal Analytics property and two Google Analytics 4 properties. In Admin, under Data display, click Custom definitions. Click on the ‘+’ sign next to dimensions. Ecommerce. Unlike standard position- or rules-based attribution models, Multi-Channel Funnels (MCF) Data-Driven Attribution uses actual data from your Analytics account to generate a custom model for assigning conversion credit to marketing touchpoints throughout the entire customer journey. , users and groups). If you find any value greater than 1, you have got duplicate transactions issue. I open Reports > Library > create new report. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. You can set up custom insights based on metrics, segments, evaluation frequency, and more. Automated insights detect anomalies and surface emerging trends in your data. Now, let’s walk through creating a blank exploration step-by-step: 1. Review the list of entities in Analytics (e. Update. You have the option to create three types of reports: Explorer – This resembles the standard Google Analytics report look and feel. Step 3: Now click on the ‘New audience’ button. Step-3: CliClick on the three dots menu next to the custom dimension you want to delete: Step-4: Click on the ‘ Archive ‘ option:Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. Until you add your funnel steps, you'll see the following notice: No data for this combination of segments, values, filters, and date range. Make sure you are in the correct account. )In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. 1. This. Looker Studio (formerly known as Google Data Studio) offers a native connector to load data from Google Analytics 4. Average Order Value. In Google Analytics 4, event parameters serve this. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. Build Custom Google Analytics Multi-Channel Funnel Metrics in Databox. Enter a name and description for the audience. This is the most common use case as it simplifies the process of getting a full funnel view of what’s happening on your site and apps. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down.